Re:Google says it doesn't monopolize digital ad market – sen...
by Supermancho on Wednesday September 16, 2020 @02:06PM
(#24495411)
> It's not that clear how much that helps.
It's clear that it helps enough to subsidize the entire rest of the Google operation (enough to run a more computationally and sophisticated business like search). AdTech is all about targeting by extracting context and minimally about tracking events.
Leveraging search to power ad targeting is the most efficient means. I'm not sure how this is a topic of debate other than to split hairs on what measuring stick to use.
It's clear that it helps enough to subsidize the entire rest of the Google operation (enough to run a more computationally and sophisticated business like search). AdTech is all about targeting by extracting context and minimally about tracking events.
Leveraging search to power ad targeting is the most efficient means. I'm not sure how this is a topic of debate other than to split hairs on what measuring stick to use.