> The ex-ceo of Burberry works at Apple.
If you're talking about Angela Ahrendts, she left last year.
The Apple Watch SE is $279—that’s not luxury level money.
Re:Apple Fitness+
by conception on Thursday September 17, 2020 @03:04PM
(#24508626)
If you think $300 for a watch, smart or not, isn't luxury level money, I think you really need to re-evaluate where "rich" starts and "most people" ends.
Their incredible success has been in convincing non-rich folks their product is worth stretching their finances to get a new one as often as they can.
Every product line is marketed as a luxury product. It’s not surprising that their services are also marketed in the same way.