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Re:Apple Fitness+ by conception on Tuesday September 15, 2020 @10:00PM (#24488830)
Apple is a luxury brand. The fact they have such a market share is an aberration not the norm. The ex-ceo of Burberry works at Apple. They are for rich folks, 1500 for a phone remember!

Their incredible success has been in convincing non-rich folks their product is worth stretching their finances to get a new one as often as they can.

Every product line is marketed as a luxury product. It’s not surprising that their services are also marketed in the same way.

Re:Apple Fitness+ by saagarjha on Tuesday September 15, 2020 @11:14PM (#24489217)
> The ex-ceo of Burberry works at Apple.

If you're talking about Angela Ahrendts, she left last year.

Re:Apple Fitness+ by alwillis on Wednesday September 16, 2020 @12:57AM (#24489660)
The Apple Watch SE is $279—that’s not luxury level money.
Re:Apple Fitness+ by conception on Thursday September 17, 2020 @03:04PM (#24508626)
If you think $300 for a watch, smart or not, isn't luxury level money, I think you really need to re-evaluate where "rich" starts and "most people" ends.