Re:Chuck Feeney Is Now Officially Broke
by reddog on Tuesday September 15, 2020 @06:28PM
(#24487469)
Because naming rights have a very real, tangible value and you can sell them to further your mission?
I guess Jerry Jones could have named his stadium "Dallas Cowboys Football Stadium" and that would have certainly told you everything you need to know. But instead he called it AT&T stadium and pockets $400 million. Both Jones and AT&T are happy. Same principle applies to colleges and hospitals.
I guess Jerry Jones could have named his stadium "Dallas Cowboys Football Stadium" and that would have certainly told you everything you need to know. But instead he called it AT&T stadium and pockets $400 million. Both Jones and AT&T are happy. Same principle applies to colleges and hospitals.