Alternately they may own the business and calls the shots as they feel. I've personally found the most brilliant technologists often have very deeply held beliefs about ethical use of tech. If you want a cog to churn out code for your CRUD app, sure go for an amoral person who crank out 1k lines/hour. You want breakthroughs and brilliance, find somebody who thinks deeply enough about tech to have a moral perspective on the work.