Re:Apple Fitness+
by untog on Tuesday September 15, 2020 @04:20PM
(#24486270)
If Apple believe they can make a competitive product to Peloton (and I imagine they do) then the additional staff and offices aren't necessarily a good thing.
To put it another way: why should Apple buy Peloton? Apple itself is already a premium brand with huge awareness, so a buy for brand reasons isn't that persuasive. Peloton has a whole range of hardware but none of it is compatible with existing Apple hardware, so integration might be a drag.
Re:Apple Fitness+
by antris on Tuesday September 15, 2020 @04:37PM
(#24486426)
I have no idea if Apple should buy Peloton or not, I was just objecting to your reasoning. It's completely normal to get acquired by another company and keep on working on the existing products as is, that's all I'm saying.
To put it another way: why should Apple buy Peloton? Apple itself is already a premium brand with huge awareness, so a buy for brand reasons isn't that persuasive. Peloton has a whole range of hardware but none of it is compatible with existing Apple hardware, so integration might be a drag.