I think Peloton's largely upper-middle class target market that live in the suburbs or cities can find solid bike trails using Apple maps.

But you're right, it's too early to jump to conclusions.

Given the cycling unfriendly design of most NA cities, using a Peloton instead of an outdoor bike ride seems like a sensible safety measure to not get killed by a distracted SUV driver.

Higher net worth individuals like the ones you find in the upper middle class also aren't going to be risking their life daily on a bicycle outside just for exercise.

You can easily just roll out of bed at 6 AM and jump on a peloton and safely get good exercise everyday, no matter the weather or terrain.

Yup, I lived in Chicago only a mile from the Lakeshore Bike Path and almost never used it after a few run ins with distracted drivers and almost being hit. I use my (not Peloton) stationary and Peloton Digital all the time though.