Nikola admits prototype was rolling downhill in promotional video

Re:Nikola admits prototype was rolling downhill in promotion... by blantonl on Monday September 14, 2020 @08:01PM (#24476525)

Exactly. There is literally no downside for GM.

We're going to find out over the next few weeks that isn't the case. There is tremendous reputational risk here. This episode could throw into question EV capabilities for GM for years to come.

Don't be surprised to see heads roll all the way up in the C-suite at GM over this.

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Re:Nikola admits prototype was rolling downhill in promotion... by throwaway0a5e on Monday September 14, 2020 @08:20PM (#24476614)

Reputational risk among who? The upper middle class people who poo-poo anyone who doesn't drive a Toyota or Tesla product?

Nobody else is paying serious attention to the R&D ventures of the big automakers or at least if they are they aren't using it to influence purchasing decisions.

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Re:Nikola admits prototype was rolling downhill in promotion... by wasdfff on Tuesday September 15, 2020 @11:29AM (#24482351)

Seriously, this is auto/tech nerd news which is read by a sliver of car buyers. Folks will stroll into the dealership they bought their last GM 15 years ago and say ‘gee maybe ill give electric a shot for these lease terms considering my use lately.’

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