> A company that whines about short sellers is broadcasting its intention to act dishonestly.

Lets not pretend short sellers arent willing to exaggerate their case against in order to make a quick buck. They are talking their book afterall. I would say whining is a sign of weakness more than dishonesty.

> Lets not pretend short sellers arent willing to exaggerate their case against in order to make a quick buck

Sure. Both management and short sellers are. But structurally, the table is tilted in favor of management.

It's all upside for them cause they're betting on the downside.

Damn straight. A short seller with compromising info has all the incentives to broadcast it, then sit back and look how he makes money. He injects valuable information into the market and puts his neck on the line - since the downside of a short position is unlimited. No such incentives exist for long holders.

The problem are never short-sellers per se, bur rather the fabrications some diseminate to induce panics. Those guys that try to manipulate the market with false information should be vilified, not short sellers in general.

> fabrications some diseminate to induce panics

That rarely happens, in reality. It's just the boogey-man CEOs tell their investors at night so they can blame someone for bad stock performance.

There are strict rules against market manipulation and short sellers are under very large amounts of scrutiny. It's not uncommon for legitimate short sellers to get pressured/investigated by SEC/equivalents. (see Wirecard and BaFin)

Any sensible short just sends their bad news stories to Business Insider/Seeking Alpha/Zerohedge. That way there's no SEC scrutiny because it's not the short that published the story.

Shorting doesn't have to involve unlimited risk, put contracts are defined limited risk and serve the same purpose.

I don't agree that they serve the same purpose; shorting is not the same as buying a put and the two only behave similarly in a very narrow and limited sense that isn't particularly practical. Yes in some circumstances money is gained if the price of a stock decreases with both a short and a put, but the risk profile, timing and cost are quite distinct.

Furthermore it's absolutely possible and in many circumstances likely that the price of a put decreases even if the underlying stock's price decreases, for example if the volatility also decreases.

I don't think many informed individuals treat shorting stock the same way they treat buying puts nor do they attempt to accomplish the same purpose.

I didn't say they were the same, but they serve the same purpose. Buying a put is a long volatility and short underlying position. You can mitigate the effect of volatility with spreads. But the directionality of the position is what you're buying with a put, you're buying delta within a certain time frame. And as I said, the risk profile of put or well constructed spread is better than plain shorting which has unlimited downside.

That strategy would not have worked well if you were long Tesla during the past several years, and Elon was pretty vocal about the shorts.