Well presumably customers care. Azure positions itself in some markets as the ethical choice - large parts open source, actually net zero carbon, AI ethics board and terms that rejects dicey cases, etc etc. Argue against the usefulness or real impact of these moves all you want, the point is that they show the image MS is trying to build.

But speaking a bit more broadly, you'd get a good idea from the Wikipedia page on corporate ethics. It's a whole field of study.