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Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by opencl on Sunday September 13, 2020 @07:21AM (#24460097)
Imgtech/PowerVR was successful in the mobile market until Apple stopped buying their GPUs. Now they have practically no mobile customers though they're still reasonably successful in the automotive market.
Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by dogma1138 on Sunday September 13, 2020 @09:06AM (#24460590)
PowerVR died when Mali became a viable GPU, it was also much less Apple than Qualcomm switching to Mali and then to reference ARM cores in general.
Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by david-gpu on Sunday September 13, 2020 @09:27PM (#24465711)
> Qualcomm switching to Mali

When did that ever happen?

Qualcomm used to license AMD's handheld GPUs (IP), then acquired that whole business unit from AMD. They've never used either Mali or PowerVR in any products that I know of.

Source: worked at PowerVR 2006-2007, then worked at AMD's handheld division including during the acquisition by Qualcomm, and stayed there until 2017.

Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by cptskippy on Wednesday September 16, 2020 @04:10PM (#24497118)
> Source: worked at PowerVR 2006-2007, then worked at AMD's handheld division including during the acquisition by Qualcomm, and stayed there until 2017.

David, you're entirely too qualified to be speaking about these things.

Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by ethbr0 on Sunday September 13, 2020 @11:43AM (#24461532)
That was the gist of my comment. Nvidia could have easily been PowerVR, if Intel had shown earlier interest (~00s) in developing a serious graphics product.

As it was, it seems they made the Microsoft/Internet and Microsoft/Mobile mistake and saw market evolution only as a threat to their existing portfolio, rather than as an opportunity.

Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by dogma1138 on Sunday September 13, 2020 @12:20PM (#24461862)
I'm not sure that's correct, one of the main reasons why NVIDIA succeeded is that they actually pushed technology and they always seem to have a much longer term vision than for the next 1-2 iterations.

I'm also not sure if you are suggesting NVIDIA made the same mistake as Microsoft regarding mobile, but them buying ARM is anything but that.

Them buying ARM is a way for them to offer a fully vertically integrated solution for the enterprise, pushing their existing initiatives such as NVDLA (https://github.com/nvdla/) being able to exert more control over the future of ARM architectures and designs for specific fields especially automotive as well as potentially getting their graphics and compute IP into billions of devices.

Anyone who thinks NVIDIA is buying ARM to simply trash it or to mess up with their competition is wrong, I'm not saying NVIDIA would necessarily be successful but most of the so called competitors that people are point at aren't their competitors at all.

NVIDIA is also buying a lot of talent with this acquisition, specifically the likes of ARM Austin which were responsible for the A76-78 cores.

NVIDIA + ARM + Mellanox has the potential to be a player on an unprecedented level for the hyperscaler and HPC markets, especially if the likes of Apple and Amazon (and to lesser extend Cloudflare etc.) do a lot of the heavy lifting for them. Apple going with ARM is probably the best thing NVIDIA could've asked for.

Re:SoftBank set to sell UK’s Arm Holdings to Nvidia for $40B by ethbr0 on Sunday September 13, 2020 @12:38PM (#24462010)
Intel was the intended antecedent for "they". I should have been clearer.