I also recently googled a quote, found it in a specific page in a book hosted on https://www.pagebypagebooks.com/, and just impulsively clicked through the whole book because it happened to capture my interest, and only "demanded" that I commit to a single page at a time. Hard to explain, but it felt more natural in that every-page-is-a-URL format to trivially bail at any page, without the weird apprehension I get from the same action in an e-reader / physical book.

The website is super old/limited, but if all books were that trivial to access + click through, I think we'd see something more interesting here. Made me wonder how hard it'd be to convert the entirety of Project Gutenberg into that sort of Web 1.0 format automatically.