Principles for Naming a Brand

Re:Principles for Naming a Brand by neilpanchal on Friday September 11, 2020 @08:25PM (#24448753)

I find it quite amusing how brand names evolve. You can tell that "Flickr" came about from 2000's web 2.0 era. Similarly "Ultramax" from the 80's and "Rotomatic" from the 70's. Going by my last name, "Panchal & Sons Co." and "Panchal Brothers" would have come from the 19th and early 20th century.

I would say go back in time and explore various trends, and take inspiration from them. Also, explore different cultures and come up with made up words if it doesn't offend anyone, for e.g. "Masimoto" (Japan).

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Re:Principles for Naming a Brand by mwfunk on Friday September 11, 2020 @08:47PM (#24448880)

Likewise, the Fender Telecaster and Stratocaster were incredibly '50s names (and awesome names, but very in line with '50s branding).

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Re:Principles for Naming a Brand by summitsummit on Sunday September 13, 2020 @03:03AM (#24458992)

wonder if using "Panchal & Sons Co" would be less effective in the 21st century

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