One thing I was hoping to see in the research that I didn’t was using photos of the same person with and without a cat and showing the “same person with cat” and “same person without cat” to different people as the “with cat” and “non with cat” person. I think that would have been more powerful.

Also, candid cat ownership photos versus the very uncomfortable and forced holding cat photos that we were shown here. Studio lighting and keeping a cat in place for posing unnaturally made the cat ownership photos ... awkward.