Privacy right now is still a super luxury product that hasn't trickled down generally to the aspirational goods market. I'm all for engineering privacy solutions, but reality is, these are designed to facilitate information sharing that was previous considered taboo or beyond the acceptable. You probably wouldn't trust a bunch of anonymous random grad students using university tech to keep your family's medical records safe, but with a privacy technology, suddenly giving them the data is viable - and this is what we call "privacy" now.

Privacy engineering is interesting, but not nearly as much as privacy products, as really without viable privacy products, privacy engineering is just another self-selected problem.