Removing email registration improved retention

Re:Removing email registration improved retention by foxhop on Thursday September 10, 2020 @12:21PM (#24433744)

I'm fairly certain I would rather collect the emails even if it means less retention. Not for marketing purposes but for support purposes.

With MakePostSell [1] a customer may add products to their shopping cart and interact with a shop as if they are logged in, but at the point of sale / checkout, we ask them to verify their email.

[1] https://www.makepostsell.com

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Re:Removing email registration improved retention by thomascgalvin on Thursday September 10, 2020 @12:38PM (#24433932)

Even the article says this creates "issues for password recovery."

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Re:Removing email registration improved retention by encom on Thursday September 10, 2020 @05:38PM (#24436819)

Yea, but you've lost access to a card game score, so nobody really cares.

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Re:Removing email registration improved retention by dsr_ on Thursday September 10, 2020 @12:32PM (#24433863)

Don't bother. If you collect email addresses, it's PII and someday you will have to account for that.

Instead, give them a searchable FAQ or a wiki and an email address to write to for support. Connect it to a ticket system that autoresponds with a ticket number.

(then you added your second paragraph while I was writing this.)

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Re:Removing email registration improved retention by londons_explore on Thursday September 10, 2020 @12:43PM (#24433992)

I get users to email a personalized support email address.

Eg. [email protected]

The support team can figure out which account or anonymous cookie saw that email address.

It's a handy way to still communicate directly with users while holding as little PII data as possible about them.

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Re:Removing email registration improved retention by gen220 on Thursday September 10, 2020 @12:48PM (#24434049)

This is really clever! Thank you for the idea.

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Re:Removing email registration improved retention by tapneal on Thursday September 10, 2020 @01:47PM (#24434729)

We're hoping to test an email password recovery option after the account is set up. It builds on the idea of getting more information after commitment.

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