I think it's actually really smart. Xbox and PlayStation sit awkwardly between the casual Nintendo gamers and the hardcore PC gamers. This is a way to steal market share from both sides because as the other comment mentions, these games are typically adjustable in terms of graphical quality so the user that "just wants to play" and doesn't have the fancy TV can participate more easily while the gamer that prefers consoles but envies the specs of a PC can get their cake and eat it too.