Yes, it is totally like that. It's like MLB and ESPN, or Comcast and local channels, record labels and musicians, or any other favorite platform or product where co-sellers of something have to split up the shares of revenue and costs.

Companies on one side of it will always try to frame it as a principled fight over consumer access, etc. etc. And the other company will frame it as a cost of doing business / business model. But it always boils down to dissatisfaction about the prices they're paying or receiving.

Don't buy into the claimed principles. They're just dressing on the argument that is always about the $. Both sides.