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Re:Apple countersues Epic, seeks punitive damages by gpm on Tuesday September 08, 2020 @05:11PM (#24413426)
I think from Apple's perspective here Epic's move did two things.

It denied both Apple and Epic revenue by decreasing sales.

It moved revenue from Apple to Epic by moving the commission on the sales that did happen from Apple to Epic. I believe this is what they're complaining about with the "lined Epic’s pockets at Apple’s expense", i.e. they are arguing that they are entitled to that commission on the transactions that went through the 3rd party payment provider.

Re:Apple countersues Epic, seeks punitive damages by salawat on Tuesday September 08, 2020 @08:57PM (#24415501)
Ah yes, the mythical "lost potential sale/revenue" quantum ogre. Truly the fiercest of courtroom opponents.