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A comment on Ad Fraud on LinkedIn. Parent comment
If you’re an advertiser and the display market becomes 90% fraud, you just end up paying 1/10th the rate for 10x the traffic.
Legit publishers get 1/10th the revenue though.
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If you’re an advertiser and the display market becomes 90% fraud, you just end up paying 1/10th the rate for 10x the traffic.
Legit publishers get 1/10th the revenue though.