I was reading coding horror back in the 2000s when it was mentioned on that (Jeff Atwood's blog of Stack Overflow and Discourse fame, though he originally was known for his blog).

I think that triggered a large influx of new users right then so the community response was to post a ton of erlang articles to try and discourage new members and stave off an eternal september.

Seems like dang even got involved in that!

https://news.ycombinator.com/item?id=10537347