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Re:Amazon is filled with fake reviews and it’s getting harde... by Hokusai on Sunday September 06, 2020 @04:09PM (#24394271)
> That seems like short-sighted thinking on the part of Amazon though.

I Amazon makes 1 billion extra each year, it can use it to buy a few of the "vendors" later on.

Profit now has more value than profit in 10-15 years.

Also, many people will be scammed by Amazon/vendor and they will never know it. To detect a fake some times a minimum knowledge is needed.

So, in the very short term, the Amazon customer is happy because he thinks that got a bargain, the seller is happy because the item is not returned, Amazon is happy because keeps their percentage. The authentic brand loses a sale and a year later it even looks bad when the fake fails and the customer blames the original brand.

And, if a customer detects the fake and complains. Amazon/vendor happily apologizes and returns the money. It is just part of being in the fake business.

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