A small company in an EM country, I don't think infra spend will ever come close to those in the US to being within the budget without significantly affecting margins… and considering that a lot of companies in the US are funded with either massive amounts of debt and on E rounds of funding… I don't think most can afford it either…

Though saying this, even at a small corp level, are still affordable proprietary solutions out there (not necessarily in AWS), but most people trend towards whats trendy…