I have another simple but revealing example from a few years ago : we had a biscuit factory where I live that had a financial return of 8% per year but the shareholders wanted 10% minimum so they demanded the factory to be moved in a cheaper country without any thoughts for the local employees that would loose their jobs.
Here's a good example of a non-technical CEO: Steve Ballmer. From wikipedia
"His tenure and legacy as Microsoft CEO has received mixed reception, with the company tripling sales and doubling profits, but losing its market dominance and missing out on 21st-century technology trends.[13][14][15] "