I always thought the real point was that there was more to maximization than calculus really leads you to. It is trivial to attempt simple maximization, but very hard when you want to find maximized profits given social pressure, preparedness for the future, risk tolerance and a whole host of other issues. Maximizing profits don't necessarily need to be a simplistic mathematical approach to a very complex and atuo-correlated system.

Exactly. You should be in charge.