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A comment on Optimizely to be acquired by Episerver. Parent comment

Re:Optimizely to be acquired by Episerver by richardFINEman on Thursday September 03, 2020 @06:22PM (#24369554)
Optimize is not an incumbent but a challenger. Google Optimize came out years after Optimizely and is less featured and built by a smaller team. The main benefit to Optimize is that it's cheap.
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Re:Optimizely to be acquired by Episerver by whoisjuan on Thursday September 03, 2020 @06:26PM (#24369596)
I didn't mean to say that Optimize as a tool is an incumbent. What I meant is that Google and Adobe as companies are incumbents.
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