Thats the issue. They start at $50k. No startup can afford that, so we build our own or use google optimize. I've been at multiple startups that have scaled to millions of users and Optimizely could have been a player if they had a self service budget option. Need to get in early like other saas/cloud providers because the cost of switching becomes to high as the business scales. Imagine if AWS didn't have self service option and you had to go through a sales process with min commits. It would have failed.