I don't think people in the thread don't understand as much as they don't care about ad tech and the ecosystem. As technologist we understand the invasive and creepy nature of ad tech and would like to see it gone, sure there'll be lots of second order effects but personally I am just tired of ads and ad tech.

The "Do No Track" header is the perfect example, largely abandonded because when ad companies realised how many people would set it they just ignored it altogether. Thankfully with Apple's changes they, as the gatekeeps of the walled garden, can ban apps that don't respect the user's "don't track me" signal.

The ad industry has had an abundance of chances to fix these issues, but haven't. As a user I welcome Apple forcing their hand even if the business models of many apps will be broken as a result.

It's a cleansing by fire if you will.

As far as I'm concerned adtech is a cancer on society that is wasting enormous amounts of people's time for dubious value (even if we assume that ads "generate" money to pay for services, how much of that money is wasted by the overheads of the advertising industry/business model itself?) and has corrupted many industries (before advertising and the idea of "engagement", who would intentionally build a world-scale cesspool that uses algorithms to intentionally encourage hatred and misinformation?).

If adtech collapses, a lot of scum will go out of business and will be replaced by something more lean that people would be happy to pay for (a social network can easily operate on $1/month/user). Nothing of value will be lost.

Would you care to describe the misunderstanding?

> people in this thread that clearly do not understand the impact on the app ecosystem

The entitlement of ad tech is unbelievable.

> I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing

Yeah, women, amirite?