Optimizely to be acquired by Episerver

Re:Optimizely to be acquired by Episerver by setgree on Thursday September 03, 2020 @12:58PM (#24366061)

I count 18 sentences of fluff/framing before they say who is acquiring them. Talk about burying the lede!

18 seems like an outlier, but for press releases I’ve read in the “we’ve been acquired” category, I’d guess that the median is > 10. Does anyone have first-hand knowledge about why these statements are released in this teasing way?

[ Parent | on HN ]

Re:Optimizely to be acquired by Episerver by pmiller2 on Thursday September 03, 2020 @01:02PM (#24366104)

I'd say it's just a PR tactic to make such things seem like "big news," when, in fact, such acquisitions are a fairly normal thing in the tech world. It's hard to even buy that kind of publicity, so one has to take advantage of it when one can.

[ Parent | on HN ]

Re:Optimizely to be acquired by Episerver by brentsabully on Tuesday September 08, 2020 @09:06PM (#24415566)

That is not a successful acquisition. It's definitely a means of burying the lede. If anything, it's to draw attention to the PE firm.

[ Parent | on HN ]