"Agarwal calls it Coke for short, and his fellow researchers are affectionately known as Cokeheads."
Also, I don't like editorializing and injecting my opinion and pg doesn't as well (I'm guessing he's the one who reverts headlines to their original state when they're editorialized). I've changed few headlines in the past but only when they were grossly misrepresentative of the article or just plain crappy and didn't convey the content of the article.
So, if you have a problem with the headline, complain to The Register please :).
Changing a "curiosity" headline to make it clear what the article is about is not editorializing (except in the most literal sense, so let me preempt any pedants on that point) or injecting opinion.
Example: "Yahoo! Researchers develop algorithms to select stories for front page"
Is that less intriguing? Yes. Will it get less karma? Yes. Will the people who are genuinely interested in the topic covered still click on it? Yes.
What you're asking for would be better served with a blog and not a link aggregation site.
Finally, I'm not getting paid for this work and I don't have much free time. Personally, I don't wanna waste my time trying to think up headlines since that's not my job.
Let's stop here with a smile.
Anyway... Back to the topic. The news thing...
Just a couple of days back I read about SocialBrowse here. The idea was cool(it did sound to me like a live and interactive version of Hacker News). It would be interesting if Yahoo tries to deliver headlines that way... like a popup on my taskbar whenever a 'friend' of mine likes a news headline. I mentioned friend in quotes because I mean in terms of the 'followers', like in twitter. I can then follow the person if I like the news he/she reads.
I guess 'linkbait' is kind of an inflammatory term, especially on a site with karma points, but it ought not to be.
would like to see others' opinions on this matter(its a pretty serious one).