Ask HN: Best resources for running Adwords campaigns?

Posted by southpolesteve on Monday April 11, 2011 @05:28PM
from the ask-hn dept.

I recently found myself being tasked with running all adwords campaigns for a new startup. Any recommendations for best practices or online resources? I have a good grasp on the basics and I am looking for some advanced optimization strategies.

( 4 comments | 8 points | on HN )

Re:Ask HN: Best resources for running Adwords campaigns? by SlightGenius on Monday April 11, 2011 @07:22PM (#2434937)

Read up on Perry Marshall, he seems to be the go to source for all of it.

Additionally, Trada.com is providing a crowd-sourced solution.

Tools wise I guess I would refer you to wordtracker, and other keyword research tools. Since the more specific you are with your terms the lower the bid price can be.

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Re:Ask HN: Best resources for running Adwords campaigns? by kruegerb on Monday April 11, 2011 @05:35PM (#2434512)

Admittedly, I don't know much about running Adwords campaigns, but you might want to check out AdGrok (http://www.adgrok.com)

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Re:Ask HN: Best resources for running Adwords campaigns? by cschmidt on Monday April 11, 2011 @07:28PM (#2434970)

You can use a service like www.spyfu.com to get keyword lists for competing websites. Also, be sure to install the Adwords editor. It will make your life much easier.

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Re:Ask HN: Best resources for running Adwords campaigns? by staunch on Monday April 11, 2011 @07:18PM (#2434914)

There is some stuff under AdWords here, from patio11: http://www.kalzumeus.com/greatest-hits/

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