I totally agree with you. Unfortunately as of today, people are not putting enough attention on who they give their sensitive information to. Data breaches are increasing in number, billion of accounts are hacked every day (I just discovered one of my side-accounts got hacked through https://haveibeenpwned.com/), nevertheless the majority of us is still not protecting its data properly (perhaps the problem relies on ignoring the problem itself?). And the situation is even more dramatic in the B2B market: I work in the cybersecurity industry and every day I see companies being hit by these attacks. That is why, I always advice the people I know to start using privacy-oriented tools that could actually prevent or help preventing something like this to happen. Like using a password manager (https://1password.com)to create strong password and store them, or a secure email system (https://protonmail.com), or "simply" by keeping your systems and softwares up-to-date or by backing up your data.

We, at Cubbit, are contributing to the mission of getting back our privacy by building a distributed and encrypted cloud storage service that puts users in control of their data (https://business.cubbit.io).