Banning calls for the extermination of entire races is hardly the same as banning the discussion of Tibetan independence.

it's not all black or white, but I can tell which gray is close to white and which is close to black, and you?

Can you? So China is close to black. Iran has strong internet censorship, so I guess close to black? What about Russia, where AFAIK a normal citizen is pretty free to access information and express their opinion, but bigger political figures are regularly poisoned? What about Turkey?

People here in the comments are already pointing out Spain and the USA, which most people would probably assign to the "free world".

Of course it's a spectrum, but at what difference between countries is such a boycott realistic and doesn't quickly turn into hypocrisy if not enacted against countries uniformly? Shouldn't the USA boycott Iran or Turkey in the same manner if they boycott China? Should Norway start to do the same to US companies?

It all comes down to geopolitics. Iran and China will get the bad cop treatment, while Saudi Arabia gets kid gloves.