The problem I see is that in most non tech businesses they are not at the stage where they need ML, they are simply struggling with the basics: being able to seamlessly query or have consolidated up to date metrics and dashboards of the data scattered in all their databases. Of course the Big Data/AI “we’ll transform your data into insights” appealed to them, but that’s not what they need (also see the comments on the Palantir thread the other day).