Google war story: we used to get digital badges on our employee profiles to indicate useful things like ability to write c++ or python, or having worked on a specific project, etc. I got "porn cookie" for working on the safe search stuff.

Anyway, I designed a badge called "I broke Gmail" that would get applied to anybody that did exactly that. I intended a hint of shame but I got a wall of emails asking to get it with explanations of how each had broken the service at some point.