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Re:Ask HN: How to Sell Software? by trysomechai on Friday August 28, 2020 @01:27PM (#24307537)
https://www.unusual.vc/field-guide Full disclosure: I work for AppDynamics and this is our founder's VC field sales guide.

It perfectly articulates on a high level, how to build a sales force and the metrics / GTM for B2B selling. Another thing to keep in mind is your product and target audience. This will help you figure out your Pipeline Generation. Feel free to PM me, I have been in B2B software sales (I was also a software engineer previously) and I would love to help / guide you.

A16Z - Love their blogs and articles. Here is my favorite one for Enterprise Selling: https://a16z.com/2020/07/29/growthsales-the-new-era-of-enter...

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