Well logically it makes sense, branding things with "rape," which is not a commonly known name is not . And there are other articles that support it:

https://www.theguardian.com/world/2015/apr/22/canada-tisdale....

There obviously could have been myriad reasons. Also, Aldi ran into a similar issue with rape:

https://www.telegraph.co.uk/news/2016/03/25/aldi-forced-to-c...