I don’t think so. The first version was more expensive and it didn’t have much (any?) marketing at all. And it’s not much more expensive than the Chinese E Ink devices. They are selling this at a premium for sure but I don’t think it’s 50% or anything close to that. ReMarkable raised $15m USD last fall and I think that is where the Facebook/Instagram budget came from. I imagine preorders are funding the first wave of rM2 production and the additional funding is paying for the hardware development and Facebook ads.