Apple showing signs it may soon launch a search engine

Re:Apple showing signs it may soon launch a search engine by devinl on Thursday August 27, 2020 @04:49PM (#24298483)

~1/5 of Apple's Services revenue comes from having google be the default search ($9-10B per year), so I wonder if this new search will coincide with them ramping up their own search ads business [https://9to5mac.com/2019/11/15/apple-ad-revenue/]

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Re:Apple showing signs it may soon launch a search engine by stock_toaster on Thursday August 27, 2020 @05:38PM (#24298992)

Could be that contract is up for renewal? Google seemed like it was going to stop paying Mozilla this year, then changed their mind. Threat of building a search engine competitor could just be part of contract negotiation (a BATNA).

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Re:Apple showing signs it may soon launch a search engine by lern_too_spel on Thursday August 27, 2020 @07:00PM (#24299626)

Or they could just say they'll use Bing instead. That's cheaper, provides a better experience for their users than their own search engine, and is a stronger threat to Google if they want Google to increase payment by encouraging more ad dollars chasing big spenders to go to Bing.

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Re:Apple showing signs it may soon launch a search engine by saagarjha on Thursday August 27, 2020 @06:54PM (#24299571)

Might be, since you can swap out default apps in iOS 14.

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