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Re:Show HN: Muse – Tool for Thought on iPad by saagarjha on Thursday August 27, 2020 @02:35PM (#24296988)
iOS doesn't do upgrade pricing very well, unfortunately.
Re:Show HN: Muse – Tool for Thought on iPad by techsupporter on Thursday August 27, 2020 @03:15PM (#24297482)
I've seen this "One Weird Trick" done pretty well: sell the old version and the new version in a bundle and price the bundle "completion price" accordingly.

Super Cool App v4 - $9.99

Super Cool App v5 - $12.99

Total Bundle Price - $22.98

Bundle Upgrade Price if you have v4 - $8.99