Re:Facebook apologizes to users for Apple’s monstrous effort...
by GeekyBear on Thursday August 27, 2020 @12:00PM
(#24294977)
>Apple no longer has an ad network
Apple no longer has an ad network because advertisers were unhappy that it was not willing share user data.
>Apple knows names and addresses, geographic locations and app and music-purchase histories, and can show ad buyers that a group with specific characteristics also likes certain types of apps or music. However, its user tracking and ad targeting are not cookie-based, meaning agencies can't do automated buys via their cookie-centric trading desks, which allow them to mesh lots of data from different sources. Instead, they have to go to Apple, ask to reach a given audience and, well, trust Apple that it will deliver it.
One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head.
Apple no longer has an ad network because advertisers were unhappy that it was not willing share user data.
>Apple knows names and addresses, geographic locations and app and music-purchase histories, and can show ad buyers that a group with specific characteristics also likes certain types of apps or music. However, its user tracking and ad targeting are not cookie-based, meaning agencies can't do automated buys via their cookie-centric trading desks, which allow them to mesh lots of data from different sources. Instead, they have to go to Apple, ask to reach a given audience and, well, trust Apple that it will deliver it.
One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head.
https://adage.com/article/digital/amazon-apple-catch-a-break...
Apple wanted an ad network that would allow developers to monetize free apps while still respecting end user privacy.
That's not what the people buying ads want.