Re:The fate of antiques and heirlooms in a disposable age
by brudgers on Tuesday August 25, 2020 @04:10PM
(#24275547)
you'd have to be a millionaire to furnish a home!
Selling to millionaires is a sound market segmentation strategy because millionaires are more likely to have money for antiques than thousandaires. And even better is the B2B model of the restorer because TV and film productions have realistic budgets and bring repeat business of the type that has a vested interest in the sustainability of the restorer’s business.
Or to put it another way, the restorer’s business caters to people who see future value in a warehouse full of dusty antiques.
Selling to millionaires is a sound market segmentation strategy because millionaires are more likely to have money for antiques than thousandaires. And even better is the B2B model of the restorer because TV and film productions have realistic budgets and bring repeat business of the type that has a vested interest in the sustainability of the restorer’s business.
Or to put it another way, the restorer’s business caters to people who see future value in a warehouse full of dusty antiques.