Dunno if there is a name for it. See https://www.quora.com/Why-are-newspaper-headlines-written-by... (although this is incomplete; it omits the narrative pushing).

"Burying the lede" - https://en.wiktionary.org/wiki/bury_the_lede#:~:text=(idioma....

> Is it a known/named phenomenon?

I think it's just called "journalism" these days. I find it hard to find publications without clickbaity stuff like this.

I'd say it's marketing/business rather than journalism, the journalism takes something of a back seat - like the role of music in hit factories.

It's not wrong, but I do not see it used only for clickbaits. It is also largely used to push political opinions. And these are editorial decisions.