Yes, this does look like html in another cloth. I learnt about this from here: https://nofluffjuststuff.com/blog/douglas_crockford/2007/06/...

Compare:

        <strong>important</strong>

with:

        @strong{important}

It looks like some characters saved here. I don't know how much savings would be in the long run.

For big sections, one could use @begin{blah} content here @end{blah}.

It looks a bit plesant in my eyes (than html). And only _one_ special character @, which is repeated twice to escape it.

Yeah, but… why? We already have all our tooling built around HTML syntax, why start something new that is not meaningfully better? All you’re doing is fracturing the ecosystem needlessly.

hmm. all toolings are around html. it isn't or meant to be going mainstream. just a niche...

>> All you're doing is fracturing the ecosystem needlessly.

I haven't done anything yet ;)