Not an anti-article sentiment, but I dislike the trend of big companies pretending they care about the nerds just because they realize they need them for one particular objective.

It's an anti-marketing sentiment.

That makes more sense. I think it’s worth framing differently, though.

Big companies aren’t writing the doc, per se. Engineers interested in the material are. And often, they want the opportunity to do so - it’s something of a stamp for “expertise” in their favor.

Assuming the post is actual quality, it’s a marketing win for the company, a professional/developmental win for the employee, and an informational win for everyone else.