Fairness, values, work on smaller scales. When you get to city/state/country scale, like Amazon, Apple, Google, Microsoft, China, US do - it’s not a good strategy because your opponents/peers have no alternative but to deal with you, and unless you are going on an all out war, it’s mostly slap and tickle regardless of what you actually do.
Previously, it was believed that liberty contributed to economic output for a myriad of reasons that boil down to "free markets". There's an emerging, albeit more romantically framed, belief that diversity and too much liberty are actually handicaps because both can retard a government's ability to engage in realist policy while, at the same time, deminishing the homoginizing effects of nationalism which has its own independent benefits but which also acts as a lubricant for realist action. This is not to say all assumptions and observations about liberal policies have been wrong, it's more about re-assessing our understanding about the magnitude and utility of these effects.