I enjoy Fortnite, play it with some old colleagues most weekends. It's simple, cross platform for all of us, been around and not going away, and has several modes to mix things up with. Barrier to entry is $0 allowing any of use to play as casually as we'd like without needing to make an investment. That last point is what should hint the game is going to be pushing sales heavily.

When you launch the game you get full screen ads for newly released skins you have to click past to acknowledge, entire seasons are designed and themed around marketing deals with cinematics of the new stuff and click through walkthroughs about season skins you can by. If you don't have the battle pass there is constant advertising to get it and when you do it provides enough free virtual currency to run you through the virtual store at least a couple times per year so buying the cosmetics feels familiar.

So you have heavy 3rd party ads (as mentioned next season is going to be all Marvel) and heavy first part ads (in game store purchases) every time you launch the game, join a match, participate in a match, finish a match, or leave a party. Just because the ads are integrated doesn't mean it's not an ad riddled garbage fire.

But overall it's a decent enough game that lets me interact with some folks who otherwise wouldn't play something so I like it. I'm just aware I'm being served ads constantly in it.