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A comment on To Figure Out Google’s Priorities, Just Look At Team Larry. Parent comment

Re:To Figure Out Google’s Priorities, Just Look At Team Larry by MatthewPhillips on Friday April 08, 2011 @02:53PM (#2425137)
Have to disagree strongly with your first paragraph. What is valuable to advertisers is intent. It's why Facebook ads have such low CTR compared to Adwords. A person searching for "auto loans" is more valuable to the advertiser than someone whose buddies all drive Porsches.
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Re:To Figure Out Google’s Priorities, Just Look At Team Larry by flyt on Friday April 08, 2011 @04:10PM (#2425408)
Yet the bulk of advertising dollars goes to demand generation (i.e. Drink Pepsi!) and not fulfillment (i.e. searching for Pepsi on Google & seeing a targeted ad for Pepsi).

Companies pay a lot to get people that don't know about their products to be aware and interested in them. The other side is actually the smaller market.

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