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Re:Degoogle: Cutting Google out of your life by bad_user on Sunday August 23, 2020 @03:22AM (#24250225)
Ads can be contextual, served based on the content you view, and Google's own Ad Words does in fact just that, as they serve ads based on your search keywords, and that's their biggest revenue source.

People have issues with user profiling, tracking users to gather their interests, and follow them with ads on certain topics across the web. Which is now illegal to do without explicit opt-in consent in the EU. Google does it too btw, with AdSense.

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> Would you rather they not target you with ads and sell google searches for a nickel each?

This is a false choice.

Also, I already pay for YouTube Premium to avoid YouTube's ads. I would gladly pay for a subscription that stopped ads in Google's Search too.

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> Google's ad service literally couldn't check my gmail account against google fi accounts (apparently).

That's irrelevant.

The danger isn't in Google serving you with more relevant ads, the danger is in that data being collected in the first place, linked to your persona.

And contrary to what other HNers say, no, we don't need to wait for a fascist regime in the US to see the dangers of doing that.

China is targeting political activists and they can coerce any company operating within their borders. Being gay or an atheist already puts your life in danger in many parts of this world. Etc.

But OK, say you don't live in those countries. How about the story of that father finding out his daughter is pregnant from the ads being served [1]. And what would you say if your credit score dropped due to your Facebook activity? Or your insurance prices were affected by those who you befriend online?

There are some real, contemporary consequences of user profiling that go beyond Google knowing if you already own a google fi or not ;-)

[1] https://techland.time.com/2012/02/17/how-target-knew-a-high-...

Re:Degoogle: Cutting Google out of your life by henearkr on Sunday August 23, 2020 @08:29AM (#24251411)
In this case you don't need to ditch Gmail, they don't use anymore this data to custom ads. However each time you visit any website, your enemies are not only Google Ads but also Criteo, Facebook, etc (and they are much much less conscientious than Google about how they use and distribute the fruits of this harvest).
Re:Degoogle: Cutting Google out of your life by bad_user on Monday August 24, 2020 @04:08AM (#24258439)
I agree. But I still think it's worth it to ditch Gmail, or at least the free version.

People need to own their online identity. The email address should be on your own domain, because Google can change the service and their terms of use on a whim, and if you're tied to a @gmail.com address, your only option for keeping your email address is to go along with it.

If you like Gmail, then at least pay for Google Suite and your own domain.

I have my own domain, it's paid for 10 years in advance, I host my email at Fastmail, but if I get unhappy with Fastmail, I can change the email provider in an hour.

Re:Degoogle: Cutting Google out of your life by henearkr on Monday August 24, 2020 @11:19AM (#24261487)
Ah good point, not to ditch gmail but to ditch the "@gmail" domain name. That makes sense, thanks.