Like Nokia and Blackberry when the iPhone came out. Autodesk is about to pass into irrelevance as Blender becomes the tool of choice for developers. I've used 3ds Max and Maya professionally since the 90's, and while they still have more functionality, Blender is improving and becoming more functional with each release and is quickly coming up to par. I'd argue Blender has better UI and is more stable than those programs. The Blender community is fantastic as well.