Probably less than half of the $95m. AMZN opened at double its IPO price, and climbed up from there. The only way you could have gotten the IPO price is if you had a major account with Morgan-Stanley or the like and had a good relationship with them (i.e. you did a lot of trades so they got lots of commissions).

But yeah, there was still plenty of time for anyone to make a spectacular investment in Amazon.